Meet Our Team

There are many people behind the scenes that get this publication put together, printed and distributed each issue. Here are a few on payroll.

You have heard it one, or twice, I want to design the world! Publication design is my favorite! Which makes Lake Life such a treat to work on! It was a very happy day when Power Source purchased Lake Life Okoboji. I am excited to be able to continue bringing the lakes area great stories and local places to get gifts, food and services. All in stye!

I am a Wife, Mother, Creative Director and a survivor of being a Track and Football Coach wide. I strive to keep the laundry kept up, dishes clean, kids fed and great design leaving the Power Source. I am a failure on the laundry and dishes front, but I am crushing on kids being fed and with the team I have here at Power Source, amazing design is the only thing leaving the building, which includes the Lake Life Okoboji Magazine.


Susan Travis

Creative Director


Tara Lehner

Senior Designer

Born in the wilderness and raised by cows, I will create designs that moooove you. Contrary to popular belief...making timelines, schedules, and cleaning are my best methods to combat stress. However, deadlines are based around county and state fairs.

I like basketball, typography, rustic home decor, cows, pasta, logo design, sweets, the color blue, traveling, and cows. Did I say cows already?

Don’t let your business suffer. Be part of our herd! And a perfect way to start join in the the Lake Life Okoboji mooovement. Have us design your ad today!

I am a proud dog mom of an adopted pup, Clyde. During the day I am keeping up with the social media of all of our advertisers. Let’s be honest, they should call me Social Media Ninja, but to keep it professional I will let them call me a “Specialist.” My goal is to get as many people looking at you as possible. And of course, always at the right times. Never like those movie star pictures with no make-up, just got done with a workout, hiding under a hat look. I am going to make your business shine for all to see.

When I am not behind my computer, you will find me outside and using my Ninja skills, avoiding ticks. Side Note: Wouldn’t life be much more enjoyable if you didn’t have to worry about freeloaders sucking the life out of you? I feel the best places that ticks do not seek me out is on the boat or tubing down the river. I do love running, being walked by my dog, cleaning and pizza! In the end, I work hard so my dog can have a better tick-free life.


Jessie Kabele

Social Media Specialist


Joy Pritchard

Sales Director/Editor

I love people and love to write! When I was young, my parents said I wrote on everything, including the wall - obviously, those skills are now contained to paper or words on the computer. I have had the pleasure of growing up in the Iowa Great Lakes area and have known many of you since I was young. I have a BA degree in writing and rhetoric and music minor from Northwestern College, IA and have a background in newspaper and magazine writing, as well as marketing and communications.

When I’m not out talking or at my computer, I’m running our three children around to their activities, teaching piano, or enjoying a good workout. I have a passion for sports and love a good book. I’m a farmer’s daughter and our family loves trips to the farm. I also enjoy photography and love to help advertisers throughout our publication find their voice for our community and its many visitors. Basically, I have a fancy for the Iowa Great Lakes and love to showcase our area’s awesomeness in Lake Life Okoboji.

I’m an avid outdoorsman who talks too much and enjoys making people laugh. I truly enjoy helping others and always have enjoyed meeting new people. My love for copious amounts of coffee likely attributed to me going bald in my early 20s but it is something I have come to embrace.

When not at my desk helping business owners gain visibility with their customers, I like to be out fishing or sitting around a bonfire with family. My favorite place in the world is the trout streams of Northeast Iowa where there is no cell phone service for miles, surrounding myself with the purest forms of the outdoors.


Max Rohlfsen

Sales Director

PO Box 556 | Spirit Lake, IA 51360 | 712-336-5614

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